Articles of Debasish Bose

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Defining Engagement Score for Media / Publishing Sector

In media industry, "Engagement" word has been systematically diluted in its meaning by overusing it across several contexts without defining concretely what it means exactly. To someone it's Average Page Views / Visit and to some it is defined as Total Engaged Minutes (whatever that means). When I started my role as Product Data Analyst, success metrics of various A/B or Multivariate tests would involve vague things like - "increase engagement by 5%". Frustrated by absence of any robust definition,
- Defining Engagement Score for Media / Publishing Sector

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Quantitative Investment: Momentum Scoring

"Technical" indicators are useful for measuring short-term momentum of stock prices. Although technically we can measure momentum of other metrics like Price-Over-Eraning (P/E) or EV/EBITDA, price of a stock is an important metric to apply momentum over. There are various indicators already - Relative Strength Index (RSI) RSI = 100 – [100 / ( 1 + (Average of Upward Price Change / Average of Downward Price Change ) ) ] Moving Averages: SMA50, SMA200, EMA (Exponential Moving Average: gives more weight to recent prices compared to old
- Quantitative Investment: Momentum Scoring

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